No No NaNoWriMo

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The beginning of December means the end of this year’s National Novel Writing Month. I had three previous attempts with one win (last year) with NaNoWriMo. I thought long and hard about entering again this year, and decided not to. And, while it might have been tough seeing all the updates and people reaching the goal, I think it was the right decision.

For one thing I’m still working on the novel I wrote last year. There are some parts I’m really proud of…but the ending horrible. My most recent attempt at “fixing” it included lopping off the last quarter of what I had and starting on writing a whole new second half for it. Not pretty. Very depressing. Very necessary.

There’s also a story I’ve been working on in bits and pieces for the last few years. It’s one of my sanity stories. You know what I mean, one of the stories I go to when I need to take my mind off of things and get lost in something. I truly love this story and most of the time the words flow pretty easily. Perfect for NaNoWriMo you say, nope — the novel you write can’t use previously written content. Since I already have five chapters and lots of snippets of scenes and dialogue that I really, really like, I didn’t want to start over from scratch – honestly it would feel like a waste of time to rewrite what I had rather working on what I don’t have.

Which leads me to the third thing, time. If you’re going to take on a challenge like writing over 50,000 words in a month, then you need to give everything you have to the task. My life is very different from what it was in November last year, each day is a new challenge with two kids being cyber schooled and living with my in-laws. That’s not good or bad, it just is. I knew in September when I started thinking about prepping for this years NaNoWriMo that I didn’t have the same fire that I did last year. My head and heart are pulling in too many directions for me to focus on writing for hours at a time every day.

And, I think that’s okay. In 2011 and 2012, I just pushed to write everyday and was happy that I did. Which is fine too. I knew those years that I didn’t have the kind of time I needed to get a novel written but I had the fire to write. This year I knew that my time and my heart weren’t where they needed to be, so this was the year not to push it. I think I would have felt worse not finishing this year, so why punish myself?

Would I have liked to, sure. Will I try again, probably. But I need to know that I have the right focus, and maybe more importantly the right story. This year just wasn’t the year.

Congratulations to the winners. Congratulations too to those to who didn’t make it but gave it shot, any time you get words out of your mind and out in the world is an accomplishment. Amazing effort by you all and you should be very proud no matter how many words are on the page!

Telling Your Organization’s Story – Find the Passion

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I’ve been telling a lot of stories lately, but let’s take a few minutes and talk about telling your organization’s story. You see, people don’t just have stories, businesses and other organizations like non-profits do too. And, being able to tell the story of your small business, or non-profit organization, can go a long way in helping it be successful.

Old fashioned typewriter

Who is telling your organization’s story?

Part of your business’ or organization’s story is tied to the person(s) who dreamed up the idea to start it in the first place, and that’s where its story starts. Just like the story of what makes you who you are has ups and downs, struggles and successes, so does your business or non-profit. But it has something that makes a huge difference when telling its story that other stories don’t. You.

Your passion, and if you’re willing to take the time and energy to start a business or be involved in a non-profit then you do feel passionately about it, is what really sets the story apart. It’s the passion you feel and bring to your organization’s story that makes the difference. No one can tell that story than you and the people in the trenches with you can.

Don’t worry if you’re not a “marketing” person. Or if you don’t know anything about social media. These things can be learned, and I hope in the coming weeks I’ll be able to help a little bit. What you can’t learn is the drive and the passion you feel for your business or non-profit. That fire begins and ends with you. That is the most important part of telling your organization’s story.

You are the storyteller! Are you ready to start telling your story?

Did I Ever Tell You About the Time….I Was A Giant Pickle

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Working in small market television is a strange and wonderful experience filled with weird and amazing things that most people may be surprised to hear about. The flutter of phone calls reporting first robin sighting each spring…the UFO sightings around the full moon (I kid you not)…I will gladly be sharing some of these stories as we go along. But first, as promised……Did I ever tell you about the time I was a giant pickle?

Sitting in the convertible was a challenge. It pushed the air holes to the top of my head making it hard to breathe.

Sitting in the convertible was a challenge. It pushed the air holes to the top of my head making it hard to breathe.

I was working at WWCP-FOX 8 in Johnstown, Pennsylvania when I found about the chance to become a pickle mascot. It wasn’t my grand plan or something, the opportunity presented itself and I seized the gherkin. I started full-time in Production Department during my last semester in college and worked my way up from Technical Director to Promotions Producer. It was a fancy way of saying I worked the 4AM to 1 PM (but usually it was when I could finally get out of there for the day) doing morning news cut-ins and any promos (the commercials for TV shows) or promotional videos that needed edited or produced. I took promo feeds and checked faxes for changes to schedules, helped come up with ideas for local campaigns, etc.

It was on one of the national feeds for a Fox Sports Kids’ show we aired called In The Zone (followed by a fax a few days later) that I saw about a marketing campaign they were going to try to create a new mascot call the In the Zone In A Pickle Pickle. They were only going to let 20 or 25 affiliates have the first test mascots so we had to act fast if we were going to get in on the ground floor of this thing. Our Promotions Director wasn’t too sure about it, especially when she realized that the only employee at the station that met the 5′ to 5’4″ requirement was me. Having only one person who fit in the costume could limit the number appearances and would prevent me from getting a break when we were out places. Thankfully I was volunteering with some very willing (i.e. gullible) high school students who just turned 18 and volunteered to be Jr. Pickle People! We faxed off the form and were selected as a test market.

Our Pickle debut was at Mascot Night for the (now defunct) local pro baseball team, the Johnstown Johnnies (whose own mascot was a giant baseball head…thing…think sort of the Headless Horseman only in a baseball uniform and with a giant baseball with a head instead of a pumpkin)***. It was in the 80’s and about 70% humidity. Perfect night to be wearing a felt and foam suit with Lycra pants. I was joined by the star of the evening, the Pittsburgh Pirate Parrot, who turned to be out a really cool guy, as well as the walking teddy from a local hospital and a couple of other regional mascots.

Free Rides for pickles

Free Rides for pickles

Since our station was one of the sponsors I got to ride around the track in a white convertible driven by Chris, my official “Pickle Wrangler” and body-guard for the night. I thought I might get to cool off, but when I sat down it pushed the air vents over my head and I almost passed out. On the plus side both the Pittsburgh Parrot and I got to throw out the first pitch. Between the giant three finger felt gloves and the fact that I couldn’t move my arms all that well and when I moved my arms past my shoulders I couldn’t see out the eye holes anymore (and lost sight of the catcher) let’s just say the ball did not reach the plate and leave it at that.

We had big introductions of all the mascots between the 1st and 2nd innings so we had to wait under the home dugout for our big moment. The Parrot was on stilts, like you do for special occasions, leaning over the top of the vending machine. I was dressed as a giant pickle and was leaning against the wall. The Giant Baseball Head Guy kept pour drinks down through the gaping hole in his mouth. The life-size Teddy Bear was leaning against the other wall. We were talking about 401(k) versus IRA investments…with the large talking bird giving some really great advice when the “Pickle Wranger” burst out laughing and doubled over. “This is the strangest conversation I have been a part of in my entire life.” The four of us looked around and shrugged. The Parrot saying that this was one of the more normal things he’s done.

Pickle Mascot on the Ground

The Pittsburgh Pirate Parrot tried to give me a hug but I ended up falling over. You can see him trying to escape the kids rushing to help the “Green M&M” back up.

I actually had a great time with the Parrot. We got along great and interacted with each other in the stands. He came over to give me a hug at one point and neither one of us realized how top heavy my costume was. Until I lost my balance. I heard him say. “Just relax, I’ll put you down.” I knew I was well padded so I just went with it and the next thing I knew I was looking at the sky. A bunch of kids had surrounded us by that time and started yelling at the poor guy for tackling the green M&M. Then the kids tried to help me up, yeah that didn’t go well. Pickle Wrangler Chris to the rescue.

The big problem with the costume was that it didn’t necessarily look like a pickle. It was big. It was green. It was bumpy. Most the bumps were covered by the baseball jersey. And the stem at the top didn’t look all that stem like. Most people really did think I was a giant green M&M, peanut to be specific. I was also called a jelly bean. And a pepper. No one guessed pickle.

The pickle wasn’t as scary as some of the other mascots (I’m looking at you Big Baseball Head Guy!) and since most people thought he was candy he was pretty well accepted. Well by everyone but my niece who decided The Pickle was the Spawn of Satan. But The Pickle could not be denied and she warmed up to him.

Child crying at sight of pickle mascot

Only my niece seemed convinced that The Pickle was evil.

Pickle Mascot and child waving at camera

The Pickle wins hearts and minds of small children

 

 

 

 

 

 

 

I think I lost close to 10 pounds by the time the night was over. When I finally took a break out of the costume and slipped into the stands somewhere in the 6th or 7th inning the Parrot spotted me and attacked my husband and I with a super soaker. When we were in the dressing room talking I mentioned that I had recently gotten married and he said he wife came with him, so after he soaked us he went and sprayed a woman who looked like she was going to kill him and then pointed at himself. I gave him a thumbs up and told my husband it must be the Parrots wife. Again…strange conversations you don’t expect to have at the ball park.

Man and Mascot Pickle

I doubt my husband saw this coming we got married a few months earlier.

The Jr Pickles took over most pickle duties and I was the wrangler after that. We did a blood drive or two. But the whole In the Zone In A Pickle test period was really only about six weeks, so we didn’t get to do all that much. By the next summer I wasn’t at the station any more and I never heard another word about The Pickle.

***I’ve searched for a picture of the Johnnies mascot but couldn’t find one. If anyone out there has a picture, or a link to one, I would LOVE to include it. Please share it in the comments section below!! Thanks!

I’d also love to hear from anyone who was ever a Pickle or involved in the project! Leave a message below!

Seeing that this week is San Diego Comic-Con, and I took my girls to their first con a few weeks ago, I’ve got cons on the brain. Did I ever tell you about my con experiences? Tune in next time!

Did I Ever Tell You About…How I Got My L.E.G.S.?

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Welcome to my first Did I Ever Tell You About…story! This one answers a question some of you may have about something you may have noticed…

I was born Lorie Elaine Gindlesperger. A little long and a lot of letters, especially when you’re in grade school, so I used my initials on the second page of tests and homework. When I got to 4th Grade a clever teacher (or at least a teacher who thought he was clever), started adding an ” ‘s ” to my initials and calling me L.E.G.’s. He would even sing a line from the popular ZZ Top song proclaiming I had legs and I apparently knew how to use them.

L.E.G.S.

I’m L.E.G.S.

Now, my parents said that they never realized that my initials spelled LEG. They liked my first name and my middle name was chosen as an agreement with my older brother (another story for another time). Regardless, by the end of 4th grade I was dubbed LEG’s and I embraced it. I used LEG’s all through high school and college to sign messages and notes. I wrote it on things that belonged to me. People started using it a nickname. I even decided that I wanted my own LEG’s production company, complete with a leggy logo.

L.E.G.’s became my alter ego. It was cute. It was fun. L.E.G.’s was a little more edgy, took more risks and was a lot more fun than I felt more days. Then I met my husband.

At the end of our second date he looked at me and said, “You know this is meant to be don’t you?”

“Oh reeeaaaaallllllly,” I said skeptically.

“Yes. Because you’ll finally have your ‘S’.”

16 months later I did in fact get my ‘S’. When I tell this story my husband likes to say it’s why I married him….well it didn’t hurt.

It’s because of that pesky ” ‘s ” that turned into a “S.” that I use Lorie E.G. Singer as my professional name. It’s a nod to who I was, who I am, and who I want to be.

And that my friends, is how I got my L.E.G.S.!

Do you have a clever or unique nickname? Share the story in comments below!

Great Discussion on Storytelling in Business

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I had a great time at the Storytelling in Business panel sponsored by NAWBO Pittsburgh. I met some really cool people and we had awesome discussion. We had business owners and authors who were really interested in storytelling.

It was an honor sharing the panel with the amazing and talented Joyce Faulkner, Dorit Sasson, and Elizabeth Speed. They are amazing women, and I highly suggest you check out their work…follow them on all the social sites…you’ll be glad you did.

I’m working on a post to follow-up the panel for NAWBO to post. You’ll hear more about that in the next couple of weeks. All the talk about telling stories has really rekindled my storytelling fire and excited to be back at work on all of my projects. Now to find enough hours in the day for them all…

Tell Me a Story Tuesday – Spooky Edition

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Glowing Jack-o-lantern Ghost

This spooky ghost haunted a pumpkin a couple of years ago. 

It’s time for the Halloween Edition of Tell Me a Story Tuesday! Has something gone bump in the night? Got a good ghost story? Did you experience something spooky and live to tell the tale? Well tell us the tale! This is your chance to chance to share your paranormal parable. It’s simple really,. I’m not looking for perfection. I’m not looking for something to change the world. I’m try to give us all the opportunity to flex that little creative muscle that most of us don’t get to use as often as we should. No pressure. No judgement. Just a chance to share and have a little fun.

The Challenge: Tell me ghost story, or some sort of spooooky story perfect for Halloween. Let’s make them first hand accounts and not out-and-out fiction. Feel free to embellish if you’d like, but try to keep it plausible. Use the comment section below to share your to make sure everyone can see it (if it’s posted somewhere else or if it’s long you can share a link instead).

The Rules: Yep, there are a few rules, but there aren’t many. It’s more to keep things nice and friendly like. You can read the Ground Rules here or just visit the link at the top of the page.

The Prize: Our undying love and devotion. Alright, that’s kind of lame I admit. But, if people start to share stories than we’ll see what we can do about getting some sort of prize. In the mean time you are more than welcome to say you participated in the weekly storytelling event.

So, tell me a story! Spook Me!

No Stories For You!

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I’ll admit that it isn’t always easy to find the story in the content you producing, whether its video, instruction or marketing materials. Sometimes the content is so straight forward (or some might say dry) that it’s pretty much impossible to find the story in it. I get it, I’ve been there too.

Solid rivets

Not all content is riveting (Photo credit: Wikipedia)

I’ve done a video on the test a single continuous weld (that was riveting – well it was welding, there were no rivets involved). I’ve worked on regulation and planning documents, there’s not much of a story there. Sometimes in instructional design you have to develop content on a subject that is so simple, or so complicated, or bounces back and forth between the two making it difficult to keep a good hold on the thread of the story.

So what do you do? In some cases you can wrap a story around the information. This works really well in instructional design and for writing things like articles and blog posts. Instead of finding the story in the content, you tell a story that you can put your information into. You can draw from case studies, interviews or real life stories if you have them. If not you can get creative and make one up. Be careful if you go this route, if you’re talking about real life information for adults you’re probably going to want a story that sounds like real life and truly believable.

There are times when circumstances, the information or the product don’t let you do that. It still doesn’t mean that the content has to be boring. Look at the audience, the medium and the delivery mechanism and see what you can do to make the information as interesting and compelling as possible. In these cases language choice, sentence structure, writing style, layout and visuals make a huge difference in making your content interesting and memorable.

Finding a story is still a great way to get your point across. It can be an entertaining, educational, memorable (and sometimes sneaky) way to get content to your audience. It’s just not always possible. When it’s not it doesn’t mean your content has to be boring.

Tell Me a Story Tuesday – Unexpected Day Off Edition

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Since it seems like the only thing getting done in Washington, D.C. today is a lot of stories being told about why they aren’t to blame for the government shutdown, it seemed like a good time for Tell Me a Story Tuesday! This week’s theme? Unexpected Day Off Edition!

The Challenge: It’s simple really, share a few lines about what happened on an unexpected day off. Maybe it was when you were a kid and school was cancelled because of snow. Or when someone hit a power line on campus and all of your college classes were cancelled. Maybe it was Snowmegedon a couple of years ago and you could stay home and have a snow day with the kids. All of them are awesome and we want to hear about them.

It can be the best memory. Or the worst. Feel free to embellish if you’d like, but try to keep it plausible (I think we’ll all call shenanigans on you if you tell us you went to Saturn for the afternoon). Use the comment section below to share your story to make sure everyone can see it (if it’s posted somewhere else or if it’s long you can share a link instead).

The Rules: Yep, there are a few rules, but there aren’t many. It’s more to keep things nice and friendly like. You can read the Ground Rules here or just visit the link at the top of the page.

The Prize: Our undying love and devotion. Alright, that’s kind of lame I admit. But, if people start to share stories than we’ll see what we can do about getting some sort of prize. In the mean time you are more than welcome to say you participated in the weekly storytelling event.

So, tell me a story! And who knows…you tell me yours and I may just

PLEASE NOTE: I am in no way trying to make light of what’s going on in Washington. I spent a number of years as a government contractor and have a lot of friends who are government employees and contractors that are in a really rough spot today. But if I can give them, or you, something else to think about for a few minutes, then maybe that’s not such a bad thing.

 

Ahoy! International Talk Like a Pirate Day and Storytellin’

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International Talk Like a Pirate Day

International Talk Like a Pirate Day (Photo credit: Wikipedia)

I can’t believe it’s that time of year again already…International Talk Like a Pirate Day! Okay, it’s not one of the biggest or best known holidays, but you’ve got to admit it’s a lot of fun and pretty creative. It gives the average adult an excuse be a little silly. Especially after a week where the news is with tragedy and heartbreak, there are a lot of people who could use just a little bit of silly.

Days like International Talk Like a Pirate Day do something else for us. They help us with our storytelling. No really, they do!

We see ourselves as more of a character when we take part. That automatically makes us feel free to use language that we normally don’t use. Most people I know don’t stop with just one tweet, it becomes a series of tweets or an email or a post. It’s not a novel, but not all storytelling has to be. Storytelling can be as simple as talking about your day, or what happened on the way home, or inventing reasons for coworkers to walk mythical planks.

Talking like a pirate is fun. It also challenges us to flex creative muscles most of us don’t get to use everyday. So me hearties, join the party!

Don’t be a lily livered landlubber! Leave ye best pirate story in the comments below…if ‘ya dare!

Marketing, Strategy and Storytelling

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English: Quill pen

English: Quill pen (Photo credit: Wikipedia)

 

It’s so easy to get bogged down in what we have to do every day that we can lose sight of the story we’re telling. I’m not talking about your social media strategy or your marketing strategy. Hopefully you’ve put that marketing plan in action and things are buzzing along. I’m talking about the thread that ties it all together.  I’m talking about the story you’re telling about your organization through your marketing.

 

Everything from your logo, to your letter head, to the voice you use when you tweet are part of the story you tell about your organization. When was the last time you sat back and looked at the story your telling? Does the story coming from your Twitter feed match the story being told by your website? Does it match the story being told by your brochures?

 

Everything doesn’t have to match perfectly, but they should seem like they’re being told by the same people. The stories should have the feeling of organization. Your stories should propel the messages from your marketing plan. They should help the audience feel like they know the organization no matter where they see it.

 

Take a moment for an objective look at the stories you’re telling. Make the most of the stories and you’ll be making the most of each of your outreach opportunities.