Pay As You Go Video?

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I read this article this morning and hated the idea. Then I thought about it some more and I’m actually starting to really like it. A UK company, Shoot Cut Go, has created a company that helps you figure out what kind of video help you want (there’s a toll free hot line  if you have questions), gets you instant quotes, books your experts on-line and then provides for electronic delivery! Video and multimedia freelancers all over the UK are part of the network. Whether you need a full shoot, voice over talent, or editing they can help you get what you’re looking for, one would assume at a good cost.

While I am generally a fan of a one-stop-shop, this is a brilliant idea. It’s bringing video production to people who can benefit from it, but can’t necessarily afford what a large production house would charge. Since they have teams of freelancers all over the UK, you would be supporting local talent (for shoots at least) and not have to worry about huge charges for transportation. It puts the power in the hands of the small business that can benefit the most from video production.

To me at this point, it’s all theory. I’m in the US and not really in a position to go out and check with clients and the freelancers to see how everyone is liking the operation. But I do like the idea. For the production folks it’s a way to keep busy – let’s face it, it is  hard to start a production business. These folks have a company, that in essence, helps them line up work. The client benefits because they know the crews are carefully selected (and I would imagine that if there was an issue the company would help work out the problem) so they’re protected. It’s really a win-win.

I think that an idea like this would work well in the US – even if just on a state level. A few production teams working together and leveraging each others ability. Don’t have a 3D animator, that’s ok because someone in Sterling dose. The work is spread around to those who can do it with little effort by team. It builds resume reels and client bases. The clients get what they need all in one place.

Could this be the future for small video and multimedia production?

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