I’ve been telling a lot of stories lately, but let’s take a few minutes and talk about telling your organization’s story. You see, people don’t just have stories, businesses and other organizations like non-profits do too. And, being able to tell the story of your small business, or non-profit organization, can go a long way in helping it be successful.

Who is telling your organization’s story?

Part of your business’ or organization’s story is tied to the person(s) who dreamed up the idea to start it in the first place, and that’s where its story starts. Just like the story of what makes you who you are has ups and downs, struggles and successes, so does your business or non-profit. But it has something that makes a huge difference when telling its story that other stories don’t. You.

Your passion, and if you’re willing to take the time and energy to start a business or be involved in a non-profit then you do feel passionately about it, is what really sets the story apart. It’s the passion you feel and bring to your organization’s story that makes the difference. No one can tell that story than you and the people in the trenches with you can.

Don’t worry if you’re not a “marketing” person. Or if you don’t know anything about social media. These things can be learned, and I hope in the coming weeks I’ll be able to help a little bit. What you can’t learn is the drive and the passion you feel for your business or non-profit. That fire begins and ends with you. That is the most important part of telling your organization’s story.

You are the storyteller! Are you ready to start telling your story?