I had heard this was in the works, but it appears that the deal is done. I can’t help but wonder what it means to the future of video production.
It most certainly will change YouTube. Today YouTube is the home of cute cats, babies laughing, and quirky viral sensations. With the addition of a professional branch one can only imagine that more professionally produced content is not far behind. Yes, there is professional content available now, but it’s provided by people, bands and others primarily for self promotion.
What we’re talking about here is the potential for professionally created content created exclusively for the YouTube audience. Video content produced exclusively for the web is not new. As a matter of fact, the only thing new is the appearance that YouTube wants in on the act. But, will this change what YouTube is?
YouTube seems is the home of home videos. It’s where you put everything from videos of kids for grandma to see to your videos on just about every kind of how-to you can imagine. I can’t help but wonder if professionally produced episodic videos become a regular part of the site, will it change the quality of the video we see? Will the cute cats and laughing babies be pushed to the side in favor of longer home produced series (perhaps with babies and cats as featured players)?
In some respects, I hope so. Let’s face it, there’s a whole lotta crap out there folks. Sure there are videos only Grandma’s would love, and that’s fine. But there are other videos out there that are of such poor quality even Grandma won’t watch. To paraphrase a popular saying, “With the ability to produce video comes great responsibility.” We are creative people, we want to share what we create. Here’s hoping we see more creative (and higher quality) videos with YouTube leading the way.