I recently posted that sometimes electronic messages aren’t well received because they can’t communicate things like sarcasm. But that’s not the only time when you can be misunderstood. The words we choose for each email, tweet and blog post tell a lot about who we are. Words can help us make a great first impression, or a really REALLY bad one. The words we chose when we communicate can change the way other people feel about us, the product or company we’re marketing, or the story we’re telling.
They say that sticks and stones may break our bones, but words can never hurt us. Anyone who’s survived junior high and high school knows that isn’t always the case. Words may not leave a mark on the body but they sure can bruise the heart. Words have power. It’s up to each of use how we use that power.
It’s very easy to get upset and send off an email, or reply to a post, or text message without thinking about the words we use. Choose the wrong words and you might just find yourself in hot(ter) water. But, choose the right words and you can change the situation. You can win people to your way of thinking and sway them into listening to your message. Don’t believe me?
Think about all the news coming out of Washington D.C. The news is filled with each side’s opinion and spin on each and every situation. Sometimes they are talking about the same thing but they words they choose change the context completely. Politics is poster child of carefully chosen words. Words that admit to nothing but implicate everything. Politicians – and the people who craft their messages – know the power of words.
To be a good communicator, whatever the medium, you need to think about the words you choose to convey your message. Make sure that the words you choose help you convey message and persuade your audience to your way of thinking.