Marketing, Strategy and Storytelling

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English: Quill pen

English: Quill pen (Photo credit: Wikipedia)

 

It’s so easy to get bogged down in what we have to do every day that we can lose sight of the story we’re telling. I’m not talking about your social media strategy or your marketing strategy. Hopefully you’ve put that marketing plan in action and things are buzzing along. I’m talking about the thread that ties it all together.  I’m talking about the story you’re telling about your organization through your marketing.

 

Everything from your logo, to your letter head, to the voice you use when you tweet are part of the story you tell about your organization. When was the last time you sat back and looked at the story your telling? Does the story coming from your Twitter feed match the story being told by your website? Does it match the story being told by your brochures?

 

Everything doesn’t have to match perfectly, but they should seem like they’re being told by the same people. The stories should have the feeling of organization. Your stories should propel the messages from your marketing plan. They should help the audience feel like they know the organization no matter where they see it.

 

Take a moment for an objective look at the stories you’re telling. Make the most of the stories and you’ll be making the most of each of your outreach opportunities.

 

 

 

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